FREE LIVE WORKSHOP FOR COACHES & AGENCY OWNERS.
FREE LIVE WORKSHOP FOR COACHES & AGENCY OWNERS.
HOW TO BUILD A $20K/MONTH ONLINE COACHING BUSINESS FROM SCRATCH
HOW TO BUILD A $20K/MONTH ONLINE COACHING BUSINESS FROM SCRATCH
For Online Coaches, Consultants & Agency Owners
For Online Coaches, Consultants & Agency Owners
For Online Coaches, Consultants & Agency Owners
Please watch the short video below
Please watch the short video below
Discover the exact 4-phase roadmap to go from inconsistent clients and unpredictable income to a business designed to attract leads, book sales calls, sign clients and scale towards $20K/month.
Discover the exact 4-phase roadmap to go from inconsistent clients and unpredictable income to a business designed to attract leads, book sales calls, sign clients and scale towards $20K/month.
Saturday, 26th September, 2026
@ 10:00am - 12:30pm AEST
100% FREE LIVE ONLINE WORKSHOP
100% FREE LIVE ONLINE WORKSHOP
FREE Registration
FREE Registration
Register FREE and get instant access to your free bonuses.
Register FREE and get instant access to your free bonuses.
YOU'RE GREAT AT WHAT YOU DO...
YOU'RE GREAT AT WHAT YOU DO...
SO WHY AREN'T YOU MAKING $20K+ A MONTH?
SO WHY AREN'T YOU MAKING $20K+ A MONTH?
You know you can help people.
You've got the knowledge.
You've got the experience.
You've probably invested thousands of dollars and hundreds of hours becoming great at what you do.
But getting enough clients consistently?
You know you can help people.
You've got the knowledge.
You've got the experience.
You've probably invested thousands of dollars and hundreds of hours becoming great at what you do.
But getting enough clients consistently?
That's the frustrating part.
Maybe...
You're still stuck below $10K/month.
Some months are good and others are painfully quiet.
You post content constantly but barely get enquiries.
You go days or weeks without a qualified sales call.
You send DMs but conversations go nowhere.
You've tried funnels, lead magnets, webinars, ads or automation without getting the results you expected.
You're relying on referrals, word of mouth or hoping someone sees your next post.
You know you're good enough to charge more... but you don't have enough qualified people to sell to
You're still stuck below $10K/month.
Some months are good and others are painfully quiet.
You post content constantly but barely get enquiries.
You go days or weeks without a qualified sales call.
You send DMs but conversations go nowhere.
You've tried funnels, lead magnets, webinars, ads or automation without getting the results you expected.
You're relying on referrals, word of mouth or hoping someone sees your next post.
You know you're good enough to charge more... but you don't have enough qualified people to sell to
And every month you're asking the same question...
And every month you're asking the same question...
"Where are my next clients going to come from?"
"Where are my next clients going to come from?"
If that sounds familiar, this workshop was built for you.
If that sounds familiar, this workshop was built for you.
Because you probably don't need another random marketing tactic.
You need a predictable client acquisition SYSTEM.
You need a predictable client acquisition SYSTEM.
STOP TRYING TO BUILD YOUR BUSINESS BACKWARDS
STOP TRYING TO BUILD YOUR BUSINESS BACKWARDS
Most coaches start with:
Most coaches start with:
More content.
More followers.
More ads.
More funnels.
More automation.
More AI.
Or hiring someone else to somehow fix everything.
But if the foundations underneath those things aren't right...
More content.
More followers.
More ads.
More funnels.
More automation.
More AI.
Or hiring someone else to somehow fix everything.
But if the foundations underneath those things aren't right...
More traffic simply creates more wasted opportunities.
More traffic simply creates more wasted opportunities.
There is an order to building a predictable online coaching business.
There is an order to building a predictable online coaching business.
PHASE 1 → CLIENT ACQUISITION
PHASE 2 → ATTRACTION
PHASE 3 → LEAD GENERATION
PHASE 4 → LEVERAGE
PHASE 1 → CLIENT ACQUISITION
PHASE 2 → ATTRACTION
PHASE 3 → LEAD GENERATION
PHASE 4 → LEVERAGE
And on Saturday, September 26, I'm going to break down all four phases LIVE.
And on Saturday, September 26, I'm going to break down all four phases LIVE.
HERE'S EXACTLY WHAT WE'RE GOING TO COVER
HERE'S EXACTLY WHAT WE'RE GOING TO COVER
PHASE 1: BUILD YOUR CLIENT ACQUISITION SYSTEM
Before worrying about getting thousands of followers or spending money on advertising, you need the foundations right.
We'll break down how to create the core system responsible for turning attention into paying clients.
Your market.
Your ideal client.
Your messaging.
Your offer.
Your sales process.
Your appointment-setting process.
And the journey that takes somebody from complete stranger to paying client.
You'll also discover one of the biggest mistakes that keeps talented coaches trapped below $10K/month, regardless of how much content they're creating.
PHASE 1: BUILD YOUR CLIENT ACQUISITION SYSTEM
Before worrying about getting thousands of followers or spending money on advertising, you need the foundations right.
We'll break down how to create the core system responsible for turning attention into paying clients.
Your market.
Your ideal client.
Your messaging.
Your offer.
Your sales process.
Your appointment-setting process.
And the journey that takes somebody from complete stranger to paying client.
You'll also discover one of the biggest mistakes that keeps talented coaches trapped below $10K/month, regardless of how much content they're creating.
PHASE 2: BUILD YOUR ATTRACTION MARKETING SYSTEM & GET 5 CLIENTS FAST
You don't need to become an influencer.
And you don't need hundreds of thousands of followers.
You need the right people paying attention to the right message.
I'll show you how to build an attraction marketing system designed to generate conversations, leads and sales opportunities.
We'll break down how to launch your offer and create campaigns around it rather than simply posting random content every day and hoping someone buys.
And I'll show you the strategy we use to work towards getting your first or next five clients FAST.
PHASE 2: BUILD YOUR ATTRACTION MARKETING SYSTEM & GET 5 CLIENTS FAST
You don't need to become an influencer.
And you don't need hundreds of thousands of followers.
You need the right people paying attention to the right message.
I'll show you how to build an attraction marketing system designed to generate conversations, leads and sales opportunities.
We'll break down how to launch your offer and create campaigns around it rather than simply posting random content every day and hoping someone buys.
And I'll show you the strategy we use to work towards getting your first or next five clients FAST.
PHASE 3: BUILD YOUR LEAD GENERATION SYSTEM & GET BOOKED SOLID
Once your offer and attraction system are working, we turn up the volume.
I'll show you how to create a predictable lead generation and appointment-setting system using:
✓ Social media
✓ Direct outreach
✓ Appointment setting
✓ AI
✓ Automation
✓ Virtual assistants
✓ Follow-up systems
So instead of waking up wondering where your next client will come from...
You begin building a machine designed to consistently create:
MORE LEADS → MORE CONVERSATIONS → MORE SALES CALLS → MORE CLIENTS
You'll also discover why simply sending more DMs isn't necessarily the answer and the client-acquisition bottleneck many coaches never realise they have.
PHASE 3: BUILD YOUR LEAD GENERATION SYSTEM & GET BOOKED SOLID
Once your offer and attraction system are working, we turn up the volume.
I'll show you how to create a predictable lead generation and appointment-setting system using:
✓ Social media
✓ Direct outreach
✓ Appointment setting
✓ AI
✓ Automation
✓ Virtual assistants
✓ Follow-up systems
So instead of waking up wondering where your next client will come from...
You begin building a machine designed to consistently create:
MORE LEADS → MORE CONVERSATIONS → MORE SALES CALLS → MORE CLIENTS
You'll also discover why simply sending more DMs isn't necessarily the answer and the client-acquisition bottleneck many coaches never realise they have.
PHASE 4: BUILD & LAUNCH YOUR GROUP COACHING SYSTEM
Eventually, there's a problem with selling more one-on-one coaching:
You run out of hours.
That's where leverage comes in.
I'll show you how to take what you already know and begin turning it into a group coaching system that allows you to serve more clients without filling every available hour of your week with one-on-one sessions.
We'll look at how to package it, structure it, launch it and use it to build towards the next stage of your business.
PHASE 4: BUILD & LAUNCH YOUR GROUP COACHING SYSTEM
Eventually, there's a problem with selling more one-on-one coaching:
You run out of hours.
That's where leverage comes in.
I'll show you how to take what you already know and begin turning it into a group coaching system that allows you to serve more clients without filling every available hour of your week with one-on-one sessions.
We'll look at how to package it, structure it, launch it and use it to build towards the next stage of your business.
WHAT WILL YOU WALK AWAY WITH?
WHAT WILL YOU WALK AWAY WITH?
By the end of these two hours, you'll have a much clearer picture of:
By the end of these two hours, you'll have a much clearer picture of:
What you need to build over the next 90 days
What order you should build it in
Where the biggest gaps are in your current business
Why your current marketing may not be generating enough clients
How to create a more predictable client acquisition system
How to generate more conversations and appointments
Where AI, automation and virtual assistants fit into the system
How to move from one-on-one coaching towards a leveraged group mode
What you need to build over the next 90 days
What order you should build it in
Where the biggest gaps are in your current business
Why your current marketing may not be generating enough clients
How to create a more predictable client acquisition system
How to generate more conversations and appointments
Where AI, automation and virtual assistants fit into the system
How to move from one-on-one coaching towards a leveraged group mode
Instead of leaving with another 100 disconnected marketing ideas...
You'll leave with a ROADMAP
You'll leave with a ROADMAP
$20K/MONTH MAY BE CLOSER THAN YOU THINK
$20K/MONTH MAY BE CLOSER THAN YOU THINK
When people hear "$20K a month," they often assume they need thousands of customers or a huge social media following.
When people hear "$20K a month," they often assume they need thousands of customers or a huge social media following.
They don't.
The maths can actually be surprisingly simple.
10 clients × $2,000 = $20,000
20 clients × $1,000 = $20,000
40 clients × $500 = $20,000
You don't necessarily need millions of views.
You don't necessarily need 100,000 followers.
You need the right offer in front of enough of the right people...
You don't necessarily need millions of views.
You don't necessarily need 100,000 followers.
You need the right offer in front of enough of the right people...
and a system capable of converting those opportunities into clients.
and a system capable of converting those opportunities into clients.
The question isn't simply:
"How do I make $20K?"
The better question is:
"Do I have a predictable system for attracting, converting and serving enough clients to reach $20K?
The better question is:
Do I have a predictable system for attracting, converting and serving enough clients to reach $20K?
That's what we're going to build towards.
REGISTER FREE & GET THESE BONUSES
REGISTER FREE & GET THESE BONUSES
I'm not just giving you the workshop.
I'm not just giving you the workshop.
When you register, you'll also get access to:
When you register, you'll also get access to:
BONUS #1
14 DAYS FREE ACCESS TO MY ONLINE SCHOOL
Get access to my online training, community, resources and implementation tools designed specifically for coaches, consultants and online entrepreneurs.
BONUS #2
FREE ACCESS TO MY AI
Use my personal AI tools to help you implement what you're learning faster instead of staring at a blank screen wondering what to do next.
BONUS #3
FREE DIGITAL COPY OF THE ONLINE COACHES BUSINESS BIBLE
Don't already own my book?
I'll give you the digital version completely FREE.
Use it alongside the workshop as your roadmap for building and scaling your online coaching business.
🎁 PLUS...
I'll be sharing additional resources and implementation tools during the live workshop to help you put what you're learning into action.
I'll be sharing additional resources and implementation tools during the live workshop to help you put what you're learning into action.
WHO SHOULD ATTEND?
WHO SHOULD ATTEND?
This live workshop has been created specifically for:
This live workshop has been created specifically for:
Life Coaches
Business Coaches
Fitness Coaches
Health Coaches
Mindset Coaches
Relationship Coaches
Consultants
Agency Owners
Course Creators
Experts & Service Based Entrepreneurs
Whether you're starting from scratch...
Trying to get your first few consistent clients...
Stuck below $10K/month...
Or already generating revenue but struggling to break through to the next level...
Whether you're starting from scratch...
Trying to get your first few consistent clients...
Stuck below $10K/month...
Or already generating revenue but struggling to break through to the next level...
This workshop will show you the four systems I'd focus on building next.
YOU DON'T NEED ANOTHER 12 MONTHS OF TRIAL AND ERROR
YOU DON'T NEED ANOTHER 12 MONTHS OF TRIAL AND ERROR
Think about the last 12 months.
How many strategies have you already tried?
How much content have you created?
How many videos have you watched?
How many courses have you bought?
How many times have you changed your offer, funnel or marketing strategy?
And most importantly...
Think about the last 12 months.
How many strategies have you already tried?
How much content have you created?
How many videos have you watched?
How many courses have you bought?
How many times have you changed your offer, funnel or marketing strategy?
And most importantly...
How much money has NOT having a predictable client acquisition system already cost you?
How much money has NOT having a predictable client acquisition system already cost you?
Another month without enough leads.
Another month without enough sales calls.
Another month wondering what you should be doing differently.
Another month without enough leads.
Another month without enough sales calls.
Another month wondering what you should be doing differently.
It adds up.
Instead, give me two hours.
I'll show you how the entire system fits together.
It adds up.
Instead, give me two hours.
I'll show you how the entire system fits together.
WHY YOU SHOULD JOIN US LIVE
WHY YOU SHOULD JOIN US LIVE
This isn't another prerecorded course you'll buy, watch 20% of and forget about.
This isn't another prerecorded course you'll buy, watch 20% of and forget about.
wo hours, I'm going to break down the roadmap, explain the four phases and help you understand how they apply to a real online coaching business.
wo hours, I'm going to break down the roadmap, explain the four phases and help you understand how they apply to a real online coaching business.
You'll have the opportunity to learn alongside other coaches, consultants and agency owners who are working towards exactly the same thing:
You'll have the opportunity to learn alongside other coaches, consultants and agency owners who are working towards exactly the same thing:
MORE CLIENTS. MORE CONSISTENCY. MORE FREEDOM.
MORE CLIENTS. MORE CONSISTENCY. MORE FREEDOM.
And I'll have additional bonuses and resources available around the live workshop.
And I'll have additional bonuses and resources available around the live workshop.
Saturday, 26th September, 2026
@ 10:00am - 12:30pm AEST
Saturday, 26th September, 2026
@ 10:00am - 12:30pm AEST
WHY AM I DOING THIS FOR FREE?
WHY AM I DOING THIS FOR FREE?
Because after more than 15 years in the online business world, I've seen the same problem over and over again.
Because after more than 15 years in the online business world, I've seen the same problem over and over again.
Most struggling coaches don't have a knowledge problem.
They have a client acquisition and implementation problem.
They have a client acquisition and implementation problem.
They know how to coach.
They're passionate about helping people.
They're willing to work.
But nobody has shown them how all the pieces of an online business actually fit together.
So instead of selling you another random tactic...
I'm going to spend two hours showing you the bigger picture.
They know how to coach.
They're passionate about helping people.
They're willing to work.
But nobody has shown them how all the pieces of an online business actually fit together.
So instead of selling you another random tactic...
I'm going to spend two hours showing you the bigger picture.
What to build.
Why you need it.
What order to build it in.
What to build.
Why you need it.
What order to build it in.
And how the four phases work together to create a business capable of scaling.
And how the four phases work together to create a business capable of scaling.
ABOUT YOUR HOST
JASON GROSSMAN
JASON GROSSMAN
Founder of The Surge Institute
Author of The Online Coaches Business Bible
Jason Grossman has spent more than 15 years building, launching and scaling businesses online.
During that time, he has:
Built four seven-figure online businesses
Published three books
Travelled to 50+ countries around the world while building businesses online
Founded The Surge Institute, helping coaches, consultants and entrepreneurs build the systems, teams and strategies required to grow online
Spent more than 15 years working in online marketing, sales, client acquisition, automation and business growth
Integrated AI, automation and virtual assistants into modern client-acquisition systems to help business owners create more leverage
Jason's philosophy is simple:
Your business should give you more freedom, not become another job you've created for yourself.
And during this live workshop, Jason will break down the roadmap he'd use today if he were building an online coaching business towards $20K/month from scratch.
Frequently Asked Questions
Question 1: I'M BRAND NEW. IS THIS FOR ME?
Yes. In fact, understanding these four phases before you start randomly building funnels, running ads or creating endless content can save you enormous amounts of wasted time.
Question 2: I'M ALREADY MAKING MONEY. WILL THIS STILL HELP?
Yes. If you're generating revenue but struggling to consistently grow beyond your current level, the workshop can help you identify where the bottleneck sits within your client acquisition system.
Question 3: DO I NEED A BIG SOCIAL MEDIA FOLLOWING?
No.
A large audience can help, but it isn't a requirement for building a successful coaching or consulting business.
Question 4: IS THIS ONLY FOR COACHES?
The workshop is primarily designed for online coaches, consultants and agency owners, but many of the principles also apply to experts and service-based businesses.
Question 5: IS IT REALLY FREE?
Yes.
The workshop is completely free to register for and attend.
Question 6: HOW LONG IS THE WORKSHOP?
Approximately two hours.
We're live from 10:00 AM until 12:00 PM AEST on Saturday, September 26.
WHERE WILL YOUR BUSINESS BE 90 DAYS FROM NOW?
WHERE WILL YOUR BUSINESS BE 90 DAYS FROM NOW?
You have two choices.
Keep doing what you've been doing...
Keep trying disconnected strategies...
Keep hoping your next post brings you a client...
Keep wondering where your next sales call will come from...
You have two choices.
Keep doing what you've been doing...
Keep trying disconnected strategies...
Keep hoping your next post brings you a client...
Keep wondering where your next sales call will come from...
Or spend two hours learning how to put the pieces together.
Or spend two hours learning how to put the pieces together.
CLIENT ACQUISITION
ATTRACTION
LEAD GENERATION
LEVERAGE
Four phases.
One roadmap.
One live workshop.
HOW TO BUILD A $20K/MONTH ONLINE COACHING BUSINESS FROM SCRATCH
HOW TO BUILD A $20K/MONTH ONLINE COACHING BUSINESS FROM SCRATCH
Saturday, 26th September, 2026
@ 10:00am - 12:30pm AEST
100% FREE LIVE ONLINE WORKSHOP
100% FREE LIVE ONLINE WORKSHOP
Register now and we'll send you everything you need to join us live.
Plus you'll receive access to your free workshop bonuses.
Register now and we'll send you everything you need to join us live.
Plus you'll receive access to your free workshop bonuses.
All Rights Reserved 2026. Surge Institute